How to acquire new users with community forums in your self-service hub?
Cultivate niche-specific discussions with your user base and post industry-related resources
Allow your users to talk about more than just your product or brand. Enable them to talk about niche-specific best practices, news, and topics. Also, create industry-related content such as guides, tutorials, and courses about the day-to-day activities of your target audience and post it in your customer self-service hub.
Your community posts and resources are findable through search engines
All the posts, including discussions and resources, are searchable and findable through search engines like Google. Make sure you don't have channels with valuable content set as private, and allow your target audience to find your content and community discussions through search engines. This generates unlimited exposure for your brand and allows you to identify new opportunities by non-customers accessing and participating in your community forums inside your self-service hub.
Identify upsell opportunities based on self-serve activity of existing users
Identify customer needs by seeing what feature requests they submit, what their pain points are, and how you can better serve them. For example, you can track customers mentioning features or participating in discussions about product sections that are not included in their current subscription plan. Also, if there is a specific feature request submitted you can see what customer segments have upvoted that request the most. You can then decide to develop that feature and position it as an additional paid add-on.
